Tuesday, March 10, 2009

Survey Results: Why do you use Twitter?

Here are the results from the first Twitter survey, which simply crosses use(s) of Twitter by experience with Twitter. Special thanks to respondents and those who re-tweeted the link.

Summary: Why do you use Twitter?

Results are based on survey field dates 3-9-09 through 3-10-09.

N = 32 respondents (Max. for findings within this post. Poll is open.)

While the margin of error is likely to be +/- 20%, there are still directional findings to be taken from this simple poll.

Main Points

Respondents are fairly evenly distributed in terms of their experience with Twitter.
  • While Twitter is primarily used to interact socially (74%) and communicate with friends (74%), an equal percentage of respondents say they use Twitter to find information/search (74%). Certainly Google is doing their own polling and is aware of this interesting finding.
  • Fully 6 in 10 (61%) are using Twitter to get daily news. Newspapers and news organizations take note!
  • Slightly over 4 in 10 (42%) interact politically on Twitter. I would like to see a comparable figure for Facebook. Anyone?
  • Half (50%) market something. About one third (32%) market a blog. 16% market a commercial product/service and 16% market a non-profit/charitable organization.
  • More than 1 in 10 (13%) uses Twitter for financial/stock information.
Table: Experience (time spent) with Twitter

Click here for a larger view

Table: Twitter Use(s) by Experience and Total

Click here for a larger view

Take the next poll! Twitter is like a [your answer here]


Please leave your comments/links below. You can also email suggestions/comments to will.speck@gmail.com.

Thanks again for your input!



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